In the very heart of Belgrade, which as the capital itself represents the heart of Serbia, lies the famous Hotel Balkan. Since it is located on the corner of Terazije square and Prizrenska street, it is an integral part of the always lively city center. When we take into account the longevity of Hotel Balkan’s existence, we can only conclude that it represents the perfect bond of modernity and tradition. The hotel has gone through many restorations and owners, but despite this it has retained the unique spirit of the era in which it was created. It was precisely for this reason that all the Serbian and foreign cultural elite were always happy to make their way back to Hotel Balkan.